What? You may ask… but today with more and more customers looking online to do business with your company you need to tell the “story of your business” as well as a listing of available items. This is true for any type of business offering goods or services. Telling your story can be a powerful way to market what you are offering.

Making a personal connection through your online marketing, no matter what media or combination of media you are using is key to making a potential customer feel comfortable about who you are and what your business is all about.

So how to you get your message out into your business community? One way to share your business’s story is through great imagery both in photography and video as well as great design of your marketing pieces. A restaurant can offer a well written description of their “Today’s Special”, but also allowing your customers to “SEE” that special can increase the impact of your message. And if done correctly, you will need less words to describe your offering as after all a picture is said to be worth a thousand words!

Telling your business story can be much more than just show off your products in photos, the way you make those products can be just as interesting and allow your customers a ‘peek behind the scenes’ of your business. This creates a comfort level and shows that you are proud of your operation no matter what you are selling.

The old saying about everyone loves eating the sausage but nobody wants to know how it is made if no longer too. Today’s customer with so many choices have an interest in knowing how and who made their products. Bringing a personal touch to your marketing efforts will drop the mystic allowing potential customers to feel comfortable doing business with you.

Wouldn’t be great if you had at your disposal a library of images that you can use as needed at any time to tell your story? We offer Documentary Business Photography & Video so you can ‘tell your story’. We can come to your business and in two to three hours capture a large variety of marketing and storytelling images so you can be armed with the marketing tools you need.

-Rick Bella for Bella Photography

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